Day 188: Get a life coach.

What the hell does a life coach do?

According to the Wikipedia — or, more specifically, to a Wikipedia article with “multiple issues” — really, the thing is pretty unreadable, but you get that sometimes when anybody can edit a thing —— anyway, “life coaching is a practice that helps people identify and achieve personal goals,” and life coaches do this “using a variety of tools and techniques.”

Well, glad we cleared that up.

Life coaches aren’t therapists, they aren’t counselors, they aren’t psychologists or psychiatrists or psychoanalysts: they don’t bother with the past, apparently, only with the future — though how that’s possible I don’t know, since dealing with goals for the future has to take into account where one is in the present, and an (honest) assessment of one’s present has to involve looking at how one arrived where one is, which involves dealing with the fucking past.

Life coaches are bullshit artists, then: con men and snake oil salesmen, whose goal is to make people feel good about themselves without actually changing their lives — because actual change in the sucker’s client’s life might make the life coach obsolete — so that the people give the life coaches money.

Of course, I’m basing this less-than-flattering assessment on one section of a poorly-written Wikipedia article. Maybe I should see what some actual, professional life coaches have to say.

LifeCoach.com bills itself as “the way to effortless success” — and, as anyone who’s ever done anything worth doing knows, “effortless success” does not exist.

Bill Blalock promises an “ongoing partnership that helps clients produce fulfilling results in their personal and professional lives” (emphasis his) — that’s a sentence that doesn’t really say anything. He does acknowledge that the coaching process might initially be “discomforting and even painful,” and that it can be “difficult” to talk about one’s “issues.” On the other hand, before becoming a life coach, he “held management positions at Frito Lay, Inc., Coca-Cola Enterprises Inc, Ernst & Young LLP and Cadbury Schweppes” — and one should never trust middle management.

I cruised Tina Ferguson’s site for a few minutes — it’s pinker than I like — but I have no snarky comments to make, because I can’t make sense of anything she’s saying. Alright, I do have one snarky comment: what kind of successful life coach asks her readers to send her money to blow at Starbucks? I mean, if any of you want to send me money to spend on beer coffee, that would be awesome — but if I was already charging people to spout bullshit at them, asking for tips for the bullshit I gave away for free would be tacky.

So, I think I stand by my initial assessment. Life coaches: people who take your money and make you do stupid things that aren’t really going to do you any good.

Why would I want one? Isn’t that why I have this stupid Book?

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One Comment on “Day 188: Get a life coach.”

  1. […] by Stockham Management Consultants, Inc. I’m not sure what to do with that, having so recently badmouthed life […]


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